You can write captions that say “In-store only” or mention a special offer that’s available in-store for a limited time. Use Instagram to announce new product drops and encourage customers to visit your store to see for themselves. In-store shopping is still the preferred retail channel for 82% of millennials, even the ones who also engage in online shopping. Drive foot traffic to your retail storeĬonsumer behavior continues to change due to the pandemic, but retail isn’t dead. You can also use Instagram’s shoppable-post feature for buy online, pickup in store (BOPIS) or curbside-pickup purchases. This way you can capture sales from people who can’t make it to your retail store but still want to shop your newest products. Make your shoppable Instagram feed part of your omnichannel sales strategy. Shoppable posts allow customers to click directly on that post to view or purchase a product from your store. There’s an abundance of apps that can help you turn your Instagram feed into a shoppable experience. Building a strong hashtag strategy can undoubtedly help you reach new audiences and boost awareness of your retail store.
People who find you via hashtags may decide to follow you as a result. Think of hashtags as keywords or folders for your content. That way users can search hashtags to find new accounts that publish content they’re interested in. Using the pound sign to create a hashtag turns a word or phrase into a searchable link. Relevant hashtags help you improve your visibility and engage with new users.
One of the reasons Instagram is such a sought-after channel is because of the wide array of benefits it offers retail store owners, including: Reach new audiences Why retailers use Instagram (key benefits) There are also various Instagram apps for Shopify retailers that make it simple for you to maintain an effective Instagram strategy, making it easier than ever to get started. That way they’ll think of you whenever they need the merchandise you sell. It’s still a great way to start familiarizing your future customers with your retail business and products. If Instagram users skew on the younger side of your current customer base, don’t write it off completely. If you're still wondering whether selling on Instagram is right for your retail business right now, ask yourself whether your customers and target audience use Instagram.įor the majority of retailers and small businesses, the answer is usually yes!Īccording to Hootsuite, one billion people use Instagram every month, making it the second-ranked traditional social network in terms of active users, after Facebook. Needless to say, Instagram is a great channel to engage with existing customers and a place to attract new ones. Need a little more information before committing? We get it! New initiatives are a big deal for the already-busy retail store owner. Why retailers use Instagram (key benefits).
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